Berkshire Hathaway HomeSe luxury

Selling Southern California Luxury Real Estate

 

BACKED BY LEGENDARY STRENGTH 

To be rewarding, the sale of a luxury property must be handled by an experienced specialist
with uncommon high-end expertise, connections and resources.

You can be assured of the highest level of representation when you choose an agent with our Luxury Collectionsm Division, a member of one of the top brokerages in the nation.

The Foundation of the Luxury Collectionsm Division is Berkshire Hathaway HomeServices — a name respected worldwide.
We are the leader in Tri-State home sales and ranked among the top real estate companies in North America.

You can choose our company with complete assurance.

INTENSELY TARGETED LUXURY MARKET RESEARCH

We devote intense attention to researching market activity and trends in upscale areas throughout Southern California to benefit our clients.

GEOGRAPHIC ORIGIN OF BUYERS

We constantly seek out the most effective ways of bringing our spectacular properties to the attention of affluent buyers. Our marketing strategy is shaped by where our buyers come from. We analyze the origin of our buyers in every marketplace each quarter, then target our approach accordingly.

MARKET TRENDS

Our weekly report, Market Watch, goes beyond a simple snapshot of market activity in an area. It helps us determine patterns and trends that may influence the buying decisions of our clients.

The report includes a straightforward graphic representation of the defining statistics of a particular marketplace. It also provides historical perspective in graphs that track trends over the last 4 months.

LEVERAGE INSIDE CONNECTIONS

Our agents are well-known for their superb skills and finely-tuned awareness of the changing luxury market. They do vast amounts of business in Arizona, California and Nevada’s most exclusive communities and have forged strong relationships within the high-end real estate market. They draw on those inside connections every day to bring buyers and sellers of exceptional real estate together.

Well-established connections are essential in successfully marketing a luxury property. We maintain updated contact lists of active luxury agents throughout the southwest, across the country and around the world, and work with them to locate qualified buyers, wherever they may be.

OUR LISTS INCLUDE:

  • Top luxury agents from other firms nationwide
  • Berkshire Hathaway HomeServices California Properties Fine Homes International Specialists worldwide
  • International brokers serving high-end markets
  • Southern California Luxury Properties Specialists
  • High net worth individuals in key feeder markets across the country
  • Contacts from BHHS’s worldwide Financial and relocation divisions
  • Local top-producing agents

GENERATING A MEDIA SPOTLIGHT FOR YOUR HOME

Your property’s life style message has to be compelling and immediately resonate with today’s affluent buyers. We use our considerable contacts and databases to share your home’s unique story with these influential and powerful consumers.

Media Relations
We will generate cross marketing promotions where viable, setting up interviews and leveraging publicity with our global reach to put your property in the spotlight.

Broker’s Open House
We will introduce your property to leading and influential members of the brokerage community who represent affluent clientele.

Strategic Open House Event
We can coordinate with you and your family to host a cross marketed exclusive event that will bring affluent and influential buyers into your home.

We create a buzz of excitement as your home hits the market enticing influential buyers to explore the property and contact us.

 

YOUR HOME MAY BE IN CALIFORNIA. YOUR BUYER MAY NOT

Our agents know what speaks to affluent buyers — and how to create a custom marketing plan for your property that captures their interest.

This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.

To find your buyers, we can advertise your property in the Berkshire Hathaway HomeServices Prestige Magazine, the Robb Report Exceptional Properties Magazine, duPont Registry and many national and international publications.

The combined print and digital distribution of these magazines puts your home in front of over 125,000 upper-tier buyers in 70 countries.

Our will continue to bring your property to the attention of international buyers, by maintaining relationships with a collection of the finest luxury real estate brokers in the world.

 

 

 


The Luxury Collectionsm is the luxury marketing program of Berkshire Hathaway HomeServices. Through high-end local, national, and international marketing activities, they have grown into a global powerhouse. With our heritage, our resources and personalized customer service, we are the leader in serving the real estate needs of affluent clientele.